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Communicating

Communicating or Communications – is the foundation for every aspect of marketing and public relations. Communicate well and you can market well. Not surprising, as it’s also the basis for how humans share and receive ideas, thoughts, dreams, fears, passions. It’s at the heart of everything we do.

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MEDIA & NEWS

From local feature spotlights on new businesses to national media coverage we know first-hand how News Directors and Editors approach a story and what gets their attention.

We build relationships with editors and reporters to ensure accurate and balanced reporting. We create tantalizing local angles that ensure targeted coverage that reaches your audience. Contact us so we can show you examples of our work.

INTERNAL PUBLIC RELATIONS

Are you sending your staff, executives and board of directors a consistent message about your organization? Your Corporate Culture can inspire your team and get them to take ownership of tasks and deadlines or it can throw up obstructions and have them hiding behind “busy-work” that produces little but takes up lots of man hours.

At Roberts Marketing we know the first step is a good, hard look in the corporate mirror.

PUBLIC AWARENESS

Specialized Audiences – like teens who want to affect social change or women suffering from a specific medical condition – require messaging that cuts through the clutter of ad-speak and says something they want to hear.

Online social networking sites have become the fastest and broadest word-of-mouth referral system in communications history; spanning time zones, continents, demographics and ideologies in seconds. The internet gives people a soapbox like no other and the result is a public with the ability to access information that would have taken hours or days in a public library only 10 years ago. It will be very interesting to look back on the early days of Facebook, Twitter and You Tube at the end of this decade.

Roberts Marketing helps you navigate the net and stay in front of your people.

EXTERNAL PUBLIC RELATIONS

Making a company accountable to the public is the first step in good public relations. At Roberts Marketing we focus on helping you to create a public face that is honest and shows integrity so that your organization can build trust and relationships.

It’s not one big thing it’s a lot of little things: your slogan, your logo, your images and ad copy. In other words, the face or voice you put on every advertisement, every page of your website, even your voice mail message. It’s the ethical side of Branding.

Communicating – List of Services

Audio, Video & Multi-media Presentations

News Releases & Media Relations

Media Events & Interviews

Media Prep & Training

Newspaper & Magazine Queries – print & digital

Document Composition & Editing

Newsletters & Communiqués

Online Information Sharing Solutions

Project Management

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